Communications strategist + social impact leader

Whether you’re launching something new, gearing up for a big campaign, navigating a tricky moment, or perfecting your story, I’m here to help.

Strategic messaging

Cut through the noise with messaging
that captures attention of audiences
that matter most.

Public relations

Tell your story to the right audience at the right time — and finally have the connections you need to make it happen.

Project management

Bring your big ideas to life from inception to
execution with a strategist who delivers.

Content strategy

Align your goals with a communications plan
that delivers measurable, impactful results.

Crisis communications

Protect your reputation with the advice
you need when you need it most.

Campaign + product launches

Make a splash with your new strategy, advocacy campaign, AI tool, or groundbreaking report.

Thought leadership

Lead your industry with a narrative that builds influence and strengthens your brand.

Stakeholder engagement

Build coalitions that strengthen your relationships and drive change.

Execution + advising

Get sh*t done with a fast, no nonsense advisor who tells it like it is.

Aly’s Experience

Aly Ferguson is a seasoned communications and social impact professional with over 13 years of experience spanning national nonprofits, government, and political campaigns.

Most recently, as Director of Communications at Moms First, Aly led all PR and communications efforts for the organization and its founder, Reshma Saujani, driving media coverage and shaping public narratives. Previously, she served as Managing Director of External Affairs at Service Year Alliance, where she built and executed communications, public relations, and advocacy strategies from the organization’s inception.

Aly has also supported mission-driven clients with PR, strategic communications, social media, and advocacy campaigns. Notably, she was the Acting Press Secretary for Governor Deval Patrick’s 2020 presidential campaign, overseeing press operations during the campaign’s launch.

Earlier in her career, Aly worked at The Incite Agency alongside co-founders Ben LaBolt and Robert Gibbs, managing public affairs and advocacy projects. She also handled press for U.S. Senator William “Mo” Cowan and fundraised on high-profile political campaigns in Massachusetts.

With expertise in public relations, advocacy, marketing, and event production across sectors, Aly brings a track record of impactful communications campaigns with measurable results. She holds a degree in Communication from the University of Southern California’s Annenberg School.

Aly lives Newburyport, Massachusetts with her husband, two young children, dog, and cat. When she’s not working she is probably at the beach or skiing with her family.

View Aly’s portfolio.

Aly’s Work

  • Moms First

    Led PR alongside Reshma Saujani as Communications Director that elevated child care as a 2024 election issue, secured extensive media coverage, and drove the national conversation through high-impact campaigns, events, and innovative tools like Paidleave.ai

  • Service Year Alliance

    As Managing Director, External Affairs, I oversaw communications, public policy, and partnerships and secured national media coverage, built coalitions, and engaged policymakers and stakeholders through campaigns like “Serve America Together” and the creation of the American Climate Corps

  • Deval Patrick for President 2020

    Managed press operations and messaging for Governor Deval Patrick’s 2020 presidential campaign launch, coordinating media appearances and shaping campaign strategy as Acting Press Secretary

  • The Incite Agency

    Crafted strategic communications plans, secured media coverage across industries, and managed schedules and appearances as Communications Assistant for Robert Gibbs, MSNBC contributor and former White House Press Secretary, and Ben LaBolt, former Press Secretary for Obama for America 2012 and current Biden White House Communications Director

  • U.S. Senate

    Managed media appearances on national and local outlets, pitched stories, handled media requests, prepped Senator William “Mo” Cowan (D-MA) for interviews, and provided strategic press advice, while also serving as spokesperson with on- and off-the-record experience

  • Massachusetts Political Fundraising

    Raised $5.4M across two political campaigns in the 2012 election cycle, managing candidate fundraising, donor relations, staffing the candidate, and planning and executing fundraising events for Alan Khazei’s U.S. Senate race and Joe Kennedy III’s congressional campaign

Contact

Let’s chat.